I managed to make an oclustion map onto my model, however i couldn't get the images to open in photoshop in order to set them as a multiply and apply them to my asset in maya
Friday, 15 February 2013
Thursday, 14 February 2013
Console Representation: Xbox 360
The unveiling of the Xbox 360, seemed to place it somewhere in between the markets of the Wii and the PS3. This seems expected as it had neither the power of the, PS3 or the technological innovation of the Wii.
The rep from Microsoft (J Allard) claimed that the Xbox would be more " about the gamer" and that it would "bring allot of different people closer together". Microsoft's focus was more on online gaming integration, and creating a community for gamer's. this would be achieved by taking the Xbox live service that had worked so well on the original Xbox and pushing it to more levels to enhance the game experience in order to make it more friendly to more people.
The advertisement for The 360 however didn't make the console out as being quite as inclusive as the Wii however. as you can see from the promotional material, The console is aimed still at predominantly a younger audience, despite Microsoft claims that it would attract a wider audience. this audience still appears to be young gamer's. the emphasis don't seem o be on attracting new customer bases rather than creating a better more welcoming and customization environment for its existing customer base. This is emphasis on a younger audience is supported by the fact that the 360 announced first on MTV, a network that is aimed firmly at young people.
The rep from Microsoft (J Allard) claimed that the Xbox would be more " about the gamer" and that it would "bring allot of different people closer together". Microsoft's focus was more on online gaming integration, and creating a community for gamer's. this would be achieved by taking the Xbox live service that had worked so well on the original Xbox and pushing it to more levels to enhance the game experience in order to make it more friendly to more people.
The advertisement for The 360 however didn't make the console out as being quite as inclusive as the Wii however. as you can see from the promotional material, The console is aimed still at predominantly a younger audience, despite Microsoft claims that it would attract a wider audience. this audience still appears to be young gamer's. the emphasis don't seem o be on attracting new customer bases rather than creating a better more welcoming and customization environment for its existing customer base. This is emphasis on a younger audience is supported by the fact that the 360 announced first on MTV, a network that is aimed firmly at young people.
Console Representation: Wii
The Wii on the other hand put no emphasis on graphics or processing power, as it was less powerful and graphically advanced than both its competitor consoles. Nintendo's hook was the fact that they would revolutionize the world f gaming and make gaming more accessible to those who would have previously not considered playing video games. The Wii would do this with its new motion control based controllers and far more family oriented games. The motion controls in the Wii's Wii Remote and Nun chuck would supposedly provide players with a far more intuitive gaming experience. This was seemingly on the other end of the spectrum to the PS3.
Though it as announced at the 2005 E3 it was not till the next year that the console would be officially unveiled.
Console Representation: PlayStation 3
The first platform i looked at was the PlayStation. As research i looked back at footage of the unveiling (and lead up to) of all the three consoles that i intended to look at. From this i thought i would be able to see, and analyse the representation that these companies wanted to give out of their new product, i would then be able to compare that to the actual public perception of the platforms ad their titles.
The PlayStation (along with the other two seventh gen consoles) was released in May 2005 at the E3 convention. Being the first console Sony released after the popular PlayStation 2, the Sony Representatives places allot of emphasis on the differences between the former and the latter. Particular emphasis was placed on the technical superiority of this console in terms of processing power and graphics, not just over its predecessor, but over the X Box 360 as well. They didn't however mention any comparison between the PS3 and the Wii. This is a large hint towards the fact that Sony didn't seem to consider Nintendo rivals on the same scale, at least in terms of attracting the same buyer market. The PS3 was clearly pitched towards "hard core gamer's gamer's who strive for more visually detailed games, games which the PS3 would have in abundance.
The PlayStation (along with the other two seventh gen consoles) was released in May 2005 at the E3 convention. Being the first console Sony released after the popular PlayStation 2, the Sony Representatives places allot of emphasis on the differences between the former and the latter. Particular emphasis was placed on the technical superiority of this console in terms of processing power and graphics, not just over its predecessor, but over the X Box 360 as well. They didn't however mention any comparison between the PS3 and the Wii. This is a large hint towards the fact that Sony didn't seem to consider Nintendo rivals on the same scale, at least in terms of attracting the same buyer market. The PS3 was clearly pitched towards "hard core gamer's gamer's who strive for more visually detailed games, games which the PS3 would have in abundance.
Consoles and Representation
I have decided that for my essay piece for BA5 contextual studies i want to write about image and representation in the game industry. Specifically relating to the graphics and aesthetics (which i consider to be two separate entities) of console exclusive games titles, in an attempt to understand what to expect from the next generation of games. I will look at these things in relation to how they are marketed, and in what way platform manufacturers use their exclusive titles to represent their perceived corporate image.
I will focus my essay on the three main games console distributes, Sony, Microsoft, and Nintendo. I also want to write my essay in a journalistic style, like that used on the Escapist Magazine (an online magazine). Though i do not think it is a good idea to try to replicate, or be directly influenced by the writing style of any one of their journalists, my main reason in choosing them is their readership, and the fact that i believe it is the right type of audience to aim a journalistic piece such as this at. I had considered writing as if for a publication like the Guardian, who often have a "Games " sub-section within their technology section, however, judging by the topics i am covering i think my discussion would be better suited specifically to gamers, developers and the wider gaming community rather than the general public.
I will focus my essay on the three main games console distributes, Sony, Microsoft, and Nintendo. I also want to write my essay in a journalistic style, like that used on the Escapist Magazine (an online magazine). Though i do not think it is a good idea to try to replicate, or be directly influenced by the writing style of any one of their journalists, my main reason in choosing them is their readership, and the fact that i believe it is the right type of audience to aim a journalistic piece such as this at. I had considered writing as if for a publication like the Guardian, who often have a "Games " sub-section within their technology section, however, judging by the topics i am covering i think my discussion would be better suited specifically to gamers, developers and the wider gaming community rather than the general public.
Subscribe to:
Posts (Atom)